Stories and ideas from UpHex
Five short reads on clearer ads, better offers, and a simpler agency. Written by Sam Carlson for people who have real client work to do.
Facebook Ads 4 min read
Good ad, bad ad: The shower test
Two bathroom ads. The same imaginary budget. One message makes the offer obvious. A game-show story about what good ads actually say.
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Facebook Ads 4 min read
When your ad gets attention—but not customers
The looky-loo problem: why an entertaining video can earn attention from people who were never going to buy, and what to check before you launch.
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Agency MVP 3 min read
The 51-second answer about offers
A question to Russell Brunson and a $20 ad story point to the same lesson: understand the idea people need to buy before you copy the ad.
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Agency MVP 3 min read
The 90% rule for sales pages
A cold visitor should understand the offer before scrolling. Sam breaks down three rules—clarity, showing the result, and simple words—with a real page example.
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Agency MVP 5 min read
One offer. One niche. One gap.
A conversation with an agency owner named Kyle leads to three rules for a simpler agency: one offer, one market, and a gap worth owning.
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The library
Page 8 of 18
In the world of marketing, understanding your customer’s needs is paramount. But what if you could go beyond just understanding their needs? What if you could actually grant the...
## Introduction
## Introduction to UpHex
UpHex, replacing the term “Apex,” is a powerful platform that brings broad opportunities and applications for businesses of all sizes. This tool aids in seamlessly integrating b...
Welcome to an extensive discussion about the intriguing UpHex, particularly curated for individuals eager to grasp the elementary essentials and dive into a comprehensive unders...
## Understanding UpHex: A Comprehensive Guide
It’s always exciting to venture into a new field, site or service, and in this case, we’re setting our sights on UpHex. UpHex is a powerful tool used by many professionals acros...
Every business understands the importance of customers. The more customers you have, the more successful your business becomes. But getting customers doesn’t just happen. It tak...
It is often said in sales that a “tactic known is a tactic blown.” In simpler terms, when your customers are fully aware of your price and services, the only thing you have left...
Start with their website or niche. UpHex will show you the library you can build from.
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