Stories and ideas from UpHex

Make the next ad mean something.

Five short reads on clearer ads, better offers, and a simpler agency. Written by Sam Carlson for people who have real client work to do.

Illustrated game-show stage comparing a luxury bathroom image with a simple walk-in shower Facebook Ads 4 min read Good ad, bad ad: The shower test Two bathroom ads. The same imaginary budget. One message makes the offer obvious. A game-show story about what good ads actually say. Read the story A pressure-washing professional revealing a clean section of a residential driveway Facebook Ads 4 min read When your ad gets attention—but not customers The looky-loo problem: why an entertaining video can earn attention from people who were never going to buy, and what to check before you launch. Read the story Agency MVP 3 min read The 51-second answer about offers A question to Russell Brunson and a $20 ad story point to the same lesson: understand the idea people need to buy before you copy the ad. Read the story Agency MVP 3 min read The 90% rule for sales pages A cold visitor should understand the offer before scrolling. Sam breaks down three rules—clarity, showing the result, and simple words—with a real page example. Read the story Agency MVP 5 min read One offer. One niche. One gap. A conversation with an agency owner named Kyle leads to three rules for a simpler agency: one offer, one market, and a gap worth owning. Read the story

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