Stories and ideas from UpHex
Make the next ad mean something.
Five short reads on clearer ads, better offers, and a simpler agency. Written by Sam Carlson for people who have real client work to do.
Facebook Ads 4 min read
Good ad, bad ad: The shower test
Two bathroom ads. The same imaginary budget. One message makes the offer obvious. A game-show story about what good ads actually say.
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Facebook Ads 4 min read
When your ad gets attention—but not customers
The looky-loo problem: why an entertaining video can earn attention from people who were never going to buy, and what to check before you launch.
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Agency MVP 3 min read
The 51-second answer about offers
A question to Russell Brunson and a $20 ad story point to the same lesson: understand the idea people need to buy before you copy the ad.
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Agency MVP 3 min read
The 90% rule for sales pages
A cold visitor should understand the offer before scrolling. Sam breaks down three rules—clarity, showing the result, and simple words—with a real page example.
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Agency MVP 5 min read
One offer. One niche. One gap.
A conversation with an agency owner named Kyle leads to three rules for a simpler agency: one offer, one market, and a gap worth owning.
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The library
More from the library
Page 13 of 18
Acquiring and Retaining Clients for a Thriving Business: A Guide
## The Importance of Anchoring Your Marketing Efforts to Outcomes
Unlocking the Secrets of Effective Headlines: A Five-Step Framework
1. Key 1: Grab Their Attention
Simplifying Sales: The Key to Closing More Deals in Today’s Digital Age
In today’s digital age, sales have become a crucial aspect of any business. However, with the rise of technology, sales have also become more complicated and harder to navigate....
Maximize SaaS Success by Targeting Local Businesses: Endless Opportunities Await
As a SaaSpreneur, there are endless opportunities in the local business space. Whenever I go somewhere locally, I find it funny because it seems like pretty much every local bus...
Maximizing Your Agency’s Success: A Guide to SaaS Pricing, Sales Models, and Client Retention
Pricing, sales models, and tactics for getting and keeping clients are essential aspects of running a successful business. In the digital marketing world, software as a service ...
The Power of a Free Trial in a Service-Software Model
As a business owner, offering a free trial can be a valuable tool to attract new customers and increase conversions. However, it is important to approach the free trial in a str...
Unleashing the Power of Sales: Techniques to Boost Your SaaS Agency
Selling is a crucial aspect of running a successful business, and it’s especially important for SaaS agencies. In this blog post, we’ll cover the key components of an effective ...
Simplifying Sales: The Key to Closing More Deals in Today’s Digital Age
Selling a $97 offer was a unique experience for the individuals involved. They had a list and a landing page with a video sales letter (VSL), which was then boosted by a Faceboo...
Revolutionizing SMMA with UpHex: The Key to Long-Term Success
In the world of Social Media Marketing Agencies (SMMA), many business owners face a common issue: retaining clients. Despite offering a seemingly logical deal of providing more ...
The Art of Demo Calls: A Comprehensive Guide to Building Relationships and Closing Deals
A demo call is a crucial step in the sales process, as it provides the opportunity to demonstrate the capabilities of your product or service and persuade potential customers to...
Maximizing Profits with DIY Ads: A Guide to Picking Your SaaS Model, Setting Pricing, and Selling on the Backend
1. How to Sell and Price Your SaaS Model Effectively
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