Stories and ideas from UpHex
Five short reads on clearer ads, better offers, and a simpler agency. Written by Sam Carlson for people who have real client work to do.
Facebook Ads 4 min read
Good ad, bad ad: The shower test
Two bathroom ads. The same imaginary budget. One message makes the offer obvious. A game-show story about what good ads actually say.
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Facebook Ads 4 min read
When your ad gets attention—but not customers
The looky-loo problem: why an entertaining video can earn attention from people who were never going to buy, and what to check before you launch.
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Agency MVP 3 min read
The 51-second answer about offers
A question to Russell Brunson and a $20 ad story point to the same lesson: understand the idea people need to buy before you copy the ad.
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Agency MVP 3 min read
The 90% rule for sales pages
A cold visitor should understand the offer before scrolling. Sam breaks down three rules—clarity, showing the result, and simple words—with a real page example.
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Agency MVP 5 min read
One offer. One niche. One gap.
A conversation with an agency owner named Kyle leads to three rules for a simpler agency: one offer, one market, and a gap worth owning.
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The library
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Adam Lucky, the owner of Lucky Ads, has been making waves in the digital marketing space with his unique approach to running his advertising agency. In this interview, we delve ...
Retargeting is a widely used marketing tool, but as with anything, it has its pros and cons. As someone who has been in the lead generation space for a while, I have a love-hate...
As a wholesaler in the real estate niche, finding new clients can be a challenge. However, there are a few strategies that you can use to increase your chances of attracting the...
As an agency, you've worked hard to secure your first clients. But now you're looking to take things to the next level and build a thriving business. Here's a roadmap to help yo...
#### UpHex Learning Center
## Build your template library with these new offers
## Using Facebook Ad Templates
Today we are excited to announce the addition of 10 new templates to our Facebook Ad Library. This brings our total number of templates to over 100, and we are adding more each ...
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