Stories and ideas from UpHex
Five short reads on clearer ads, better offers, and a simpler agency. Written by Sam Carlson for people who have real client work to do.
Facebook Ads 4 min read
Good ad, bad ad: The shower test
Two bathroom ads. The same imaginary budget. One message makes the offer obvious. A game-show story about what good ads actually say.
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Facebook Ads 4 min read
When your ad gets attention—but not customers
The looky-loo problem: why an entertaining video can earn attention from people who were never going to buy, and what to check before you launch.
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Agency MVP 3 min read
The 51-second answer about offers
A question to Russell Brunson and a $20 ad story point to the same lesson: understand the idea people need to buy before you copy the ad.
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Agency MVP 3 min read
The 90% rule for sales pages
A cold visitor should understand the offer before scrolling. Sam breaks down three rules—clarity, showing the result, and simple words—with a real page example.
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Agency MVP 5 min read
One offer. One niche. One gap.
A conversation with an agency owner named Kyle leads to three rules for a simpler agency: one offer, one market, and a gap worth owning.
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The library
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Are you looking to start a business or take your current business to the next level? If so, you need to focus on creating an irresistible offer. An irresistible offer is the fou...
Creating an irresistible offer is one of the key principles that can help you succeed in business. It’s not just about having a good product or service, but about understanding ...
Are you struggling to close high-ticket sales or finding it difficult to generate new clients? Michael Dooley, a successful entrepreneur in the automotive niche, shares his insi...
The online landscape is saturated with businesses vying for consumers’ attention, bombarding them with ads and sales pitches. In such an environment, it’s essential to build gen...
Are you an entrepreneur looking to build a successful agency from scratch? Are you struggling to find clients, make profits, and create a sustainable business model? If so, you’...
The digital marketing landscape is constantly evolving, and it can be challenging to keep up with the latest trends and strategies. One crucial aspect of online advertising is t...
In the digital age, businesses and marketers alike are continually striving to find ways to optimize their online advertising efforts. It’s a complex world, filled with intricat...
It is often said in sales that a “tactic known is a tactic blown.” In simpler terms, when your customers are fully aware of your price and services, the only thing you have left...
In the fast-paced world of digital marketing and customer relations, businesses constantly seek ways to optimize their operations, improve customer experience, and boost their b...
Have you ever heard the saying “the riches are in the niches?” It’s a popular phrase in the business world, and it means that success and financial prosperity are more likely to...
In the real estate industry, finding ways to stand out from the crowd can be challenging. With so many agents vying for business, it can be difficult to make a meaningful impres...
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