Stories and ideas from UpHex
Five short reads on clearer ads, better offers, and a simpler agency. Written by Sam Carlson for people who have real client work to do.
Facebook Ads 4 min read
Good ad, bad ad: The shower test
Two bathroom ads. The same imaginary budget. One message makes the offer obvious. A game-show story about what good ads actually say.
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Facebook Ads 4 min read
When your ad gets attention—but not customers
The looky-loo problem: why an entertaining video can earn attention from people who were never going to buy, and what to check before you launch.
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Agency MVP 3 min read
The 51-second answer about offers
A question to Russell Brunson and a $20 ad story point to the same lesson: understand the idea people need to buy before you copy the ad.
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Agency MVP 3 min read
The 90% rule for sales pages
A cold visitor should understand the offer before scrolling. Sam breaks down three rules—clarity, showing the result, and simple words—with a real page example.
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Agency MVP 5 min read
One offer. One niche. One gap.
A conversation with an agency owner named Kyle leads to three rules for a simpler agency: one offer, one market, and a gap worth owning.
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The library
Page 16 of 18
Running a successful ad campaign can be a daunting task, especially when you’re trying to target specific niches like trucks, RVs, or cars. In this blog post, we will walk you t...
## Introduction
The key to success in marketing, advertising, and closing clients often lies in identifying a very specific target audience. In this blog post, we’ll explore the importance of n...
Event marketing is a powerful way to build a customer base and drive revenue for businesses. However, many marketers struggle to maximize the potential of their campaigns or ove...
Customer Retention is crucial in any business, especially in the SaaS industry. It is essential to anticipate the next problem and solve it before the customer even notices it. ...
Cold video outreach is an increasingly popular marketing technique to capture the attention of potential leads. However, many people struggle with structuring their messages to ...
## Introduction:
If you’re looking to generate leads for your business, one of the best ways to do so is by demonstrating your results. As the old saying goes, demonstration is the greatest form...
1. What happens if a business fails to include a privacy policy?
Design is an essential aspect of our daily lives, influencing everything from the advertisements we see on social media to the websites we visit. Understanding the principles of...
The world of business is constantly evolving, and with the rise of technology and globalization, competition has become fiercer than ever before. In such an environment, it’s es...
Welcome to the world of Facebook advertising, where targeted advertising is the norm, and businesses have to be strategic to get the attention of their desired audience. As a ma...
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