Boosted Posts vs. Facebook Ads: Why Having a Strategy Matters
If you’re looking to advertise your business on Facebook, it’s important to understand the different tools and objectives available to you. While boosted posts may seem like an ...
Stories and ideas from UpHex
Make the next ad mean something.
Five short reads on clearer ads, better offers, and a simpler agency. Written by Sam Carlson for people who have real client work to do.
Facebook Ads 4 min read
Good ad, bad ad: The shower test
Two bathroom ads. The same imaginary budget. One message makes the offer obvious. A game-show story about what good ads actually say.
Read the story
Facebook Ads 4 min read
When your ad gets attention—but not customers
The looky-loo problem: why an entertaining video can earn attention from people who were never going to buy, and what to check before you launch.
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Agency MVP 3 min read
The 51-second answer about offers
A question to Russell Brunson and a $20 ad story point to the same lesson: understand the idea people need to buy before you copy the ad.
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Agency MVP 3 min read
The 90% rule for sales pages
A cold visitor should understand the offer before scrolling. Sam breaks down three rules—clarity, showing the result, and simple words—with a real page example.
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Agency MVP 5 min read
One offer. One niche. One gap.
A conversation with an agency owner named Kyle leads to three rules for a simpler agency: one offer, one market, and a gap worth owning.
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The library
More from the library
Page 15 of 18
Creating a Sustainable and Profitable SaaS Business Model: Lessons from the Trenches
The SaaS (Software as a Service) business model has gained significant traction in recent years, as businesses increasingly look for cost-effective and scalable software solutio...
The Progression of Client Acquisition: Principles and Lessons for Growing Your Agency
Client acquisition is an essential process for growing your agency, and there is a progression that you can follow to make it successful. It all starts with doing due diligence ...
Building a Thriving Restaurant Business: The Secret Sauce to Attracting Customers and Retaining Them
The restaurant business is notorious for its tight margins and competitive nature, making it a challenging niche to navigate. However, for those willing to dive into this indust...
The Art of Picking Stock Photos and Designing Images for Ads: A Comprehensive Guide
When it comes to creating successful ad campaigns, the images you choose play a crucial role in grabbing attention and evoking emotion. This blog post aims to teach you the main...
The Art of Crafting Single-Page SOPs: A Comprehensive Guide to Streamlining Agency Growth
## Introduction:
How to Scale Your Agency: Lessons in Niche Marketing, Revenue Growth, and Time Management
Scaling an agency can be a daunting task, especially when you’re juggling multiple clients, various industries, and maintaining a healthy work-life balance. In this blog post, w...
In Sales, a Tactic Known is a Tactic Blown: How to Find Success in Specialization
In the world of sales, there’s a saying: “a tactic known is a tactic blown.” This essentially means that if your potential customer knows the price of your service, they also kn...
The Blueprint to SaaS Agency Success: Setting Your Pricing, Acquisition, Backend Strategy, and Managing Churn
Welcome to the world of SaaS (Software as a Service) agencies, a field ripe with opportunities and challenges. For many beginners on this journey, or those transitioning from SM...
Revolutionizing Real Estate Lead Generation: A Success Story
The world of digital marketing has changed dramatically over the years. With the rapid evolution of tools and platforms, marketers have had to adapt quickly to keep up with the ...
The Art of Facebook Ads: Setting Client Expectations, Testing, and Adapting for Success
In the world of digital marketing, Facebook advertising has become a crucial component for many businesses. However, managing expectations, testing ad strategies, and adapting t...
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