As an owner and investor in multiple marketing agencies, Jess Kotter is an expert in operations and systems. With over five years in the space, she specializes in strategizing how to scale an agency efficiently and profitably.

Jess knew firsthand that as a traditional agency grows, the costs for media buyers and account managers grow with it, squeezing profit margins. She was looking for a simpler, leaner way to add revenue without adding massive operational overhead.

Jess Kotter

Agency Owner & Investor

The solution was to create a new, tiered offer powered by UpHex that was significantly lower cost for the client and easier to manage. “There was no longer a week long setup process,” Jess says, “You could have a 15 minute call and it was done.”

The new offer was an instant success. In just six weeks, Jess and her team scaled this new revenue stream from zero to $25,000 in monthly recurring revenue.

Operationally, the benefits were massive. They no longer needed bi-weekly check-in calls or expensive, high-skill ads managers for these clients; the work could be handled by customer support.

The model also created a natural upsell path. Once clients saw the system worked, many chose to “level up” to the full-service package, asking Jess’s team to take over fulfillment completely.

How They Use UpHex