Are you struggling to get customers or clients for your business? Do you need a framework to create effective ads or videos? Look no further because we’ve got you covered with a really cool thing called the ad grid. This framework was introduced by Chief Marketing Dad on TikTok, and it’s an incredible tool that can help you execute and test different ad angles.
The ad grid is based on the same principles as Russell Brunson’s hook story offer framework, but it takes a more granular approach to coming up with ad ideas and testing them. The ad grid consists of an opening hook, a message frame, and a call to action. Let’s take a closer look at each of these elements.
The opening hook is how you grab the attention of your specific avatar. To do this, you can use a unique myth, a stunt, a question that probes a fixed idea, a blooper-proof unique proof, unique facts, a unique joke, or a hint about a unique outcome that they might achieve. These are excellent ways to open up a video and grab your audience’s attention.
The message frame is how you frame your story. Instead of just telling a story, the ad grid breaks down the five components you need to think through: a problem, a claim, a secret, a unique offer, or a unique story. These are the columns of the grid. Then, down the left side of the grid, you have different ways of presenting that message. These include presenting information, using a voiceover, demonstrating something, using text only, showing responses, using user-generated content, incorporating comedy, using animation, or doing a straight-up demo.
Call to Action
Once you have the opening hook and message frame, the ad grid helps you determine the most congruent call to action. This could be anything from a free trial to a discount code to booking a consultation.
Using the Ad Grid to Test Your Ads
To use the ad grid, you simply go through each of the components and determine the best way to present your message based on the platform you are using and the audience you are targeting. For example, if you are targeting your email audience, they already know you and your credibility, so a presenter approach might be best. If you are running an ad on social media, user-generated content might be the most effective way to present your offer.
The ad grid is a powerful tool that can help you develop your brand, create new and fresh content, and get responses from your audience. By using this framework, you can ensure that your ads are effective and tailored to your specific audience.
In conclusion, if you’re struggling to create effective ads, the ad grid is an excellent tool to have in your arsenal. It will help you come up with fresh ideas, test different ad angles, and ultimately get more customers or clients for your business. Thanks to Chief Marketing Dad for introducing us to this incredible tool, and we hope it helps you take your marketing to the next level.