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The Power of Consistency in Growing Your Client Base

By June 26th, 2023No Comments


In the journey of building a thriving business, acquiring clients and expanding your reach is a pivotal goal. It can be overwhelming to navigate the multitude of strategies and approaches available. However, there is one key principle that stands above the rest: consistency. By focusing on one core activity and executing it diligently, you can witness remarkable growth in your client base. In this blog post, we will explore the concept of consistency and how it can propel your business forward.

The Power of Picking One Thing

When it comes to achieving success in acquiring clients, it is crucial to choose a single activity that you can commit to wholeheartedly. Instead of spreading yourself thin across multiple strategies, focus on mastering one specific approach. Imagine having a metaphorical hammer and a nail in front of you every day. By consistently and unwaveringly striking that nail, you will see progress.

Cold Video Outreach: A Reliable Approach

One highly effective method, which grants you complete control over your efforts, is cold video outreach. This technique involves identifying your target audience and approaching them with personalized video messages. Let’s delve into a practical example to illustrate how this strategy works.

Meet Nick Robbins (a fictional character), who managed to rapidly grow his agency by leveraging cold video outreach. He dedicated himself to researching and finding doctors specializing in hyaluronic knee injections. Instead of targeting the broader medical industry, Nick focused on a specific niche. Armed with a tool called Loom, he created videos tailored to each prospect, highlighting the benefits of his agency’s marketing system. Nick consistently sent out these videos, taking a proactive approach in initiating conversations with potential clients.

The Power of Daily Consistency

Consistency is the key to unlocking significant growth in your client base. By performing your chosen activity consistently every day, you will begin to see tangible results. Let’s take a closer look at the potential outcomes over time.

Imagine sending out 20 personalized video messages per day. Initially, the progress may seem slow, but the cumulative effect becomes evident over weeks and months. After just one month of consistent effort, your calendar will be filled with appointments. In two months, you can expect to have acquired 30 clients. By the six-month mark, your client base will have surpassed a hundred, putting you on the path to substantial success.

Lift Where You Stand

In the pursuit of expanding your client base, it’s important to embrace the principle of “lift where you stand.” This concept encourages focusing on your current capabilities and making the most of them. You don’t need to juggle multiple strategies or master every marketing channel simultaneously. By dedicating yourself to one effective approach and refining it, you can achieve remarkable results.

Testing and Refining the Process:

To ensure the effectiveness of your chosen strategy, it’s essential to test and refine the process continually. In the case of cold video outreach, you can experiment with various elements, such as the content of your video, the messaging, and the call-to-action. By tracking the responses and engagement metrics, you can optimize your approach and fine-tune it for better results.


Consistency is the secret ingredient to exponential growth in your client base. By selecting one core activity, such as cold video outreach, and executing it consistently every day, you can propel your business forward. Remember, success won’t happen overnight, but through dedicated and unwavering effort, you will witness significant progress. Embrace the principle of “lift where you stand” and focus on refining your chosen approach. Stay committed, test and refine your process, and watch as your calendar fills with appointments, your client base expands, and your business soars to new heights.