Cold video outreach is an increasingly popular marketing technique to capture the attention of potential leads. However, many people struggle with structuring their messages to encourage prospects to open and engage with their content. This blog post will walk you through the best practices for structuring your cold video outreach, focusing on the key principles that make this approach successful.
The Importance of Specificity and Personalization
The key to a successful cold video outreach is specificity and personalization. When crafting your message, take the time to research your prospects and find something specific about their business that you can mention in your video. This demonstrates that you have taken an interest in them and are not just sending out a generic message.
For example, if you’re targeting solar companies, look for unique aspects of their business, such as government rebates or specific products they offer. By mentioning these details, you immediately capture their attention and increase the likelihood of them engaging with your content.
Keep It Short and Focused
Your video message should be concise and focused. Aim to grab your prospect’s attention within the first few seconds by mentioning a specific aspect of their business. Then, quickly explain how your product or service can benefit them. For example, “I noticed on your website that you’re offering the 50640 grant for solar installations. If you’re interested in getting 10 to 15 more people booked for estimates, let me know.”
Avoid creating long videos, as prospects are less likely to watch them in their entirety.
Choose the Right Platform
For speed and efficiency, consider using a platform like Loom to send your video messages. Loom allows you to quickly record and share videos without the added hassle of uploading them to YouTube. By using a platform your prospects are familiar with, you increase the chances of them opening and watching your video.
Develop a Follow-Up Protocol
One of the most important aspects of cold video outreach is having a follow-up protocol in place. After sending your initial video message, follow up with an email and potentially a phone call. Develop a schedule to ensure you’re consistently engaging with your prospects.
For example, on day one, send out your video message. Follow up with an email 24 hours later, and then schedule a phone call a few days after that. This follow-up process helps to keep you on your prospects’ radar and increases the likelihood of converting them into customers.
Cold video outreach can be an incredibly effective marketing technique when done correctly. By focusing on specificity, personalization, brevity, using the right platform, and developing a follow-up protocol, you can significantly increase the chances of engaging your prospects and ultimately converting them into customers.
By implementing these best practices, you can transform your cold video outreach into a powerful tool for connecting with potential clients and growing your business.