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The Power of Lead Nurture: How Following Up Can Supercharge Your Sales

By June 16th, 2023No Comments
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Are you interested in improving your business’s sales revenue? If so, you might be interested in learning about how much you could be losing by not following up with past contacts made by your sales team. By not nurturing those leads, you are missing out on a huge potential for increased sales revenue.

Let’s take the example of a solar company. Solar companies often have existing sales teams, but they want more revenue. One way to achieve this is through Facebook ads. The sizzle of Facebook ads leads to a ton of people quickly, making it an attractive option. However, in this case, we want to focus on retention. We want to retain these customers by allowing them to run their own ads with opex.

So, how can we do this? One approach is to offer a free calculator scan or estimate of the value of their solar sale. This is a great starting point for our lead nurture strategy. We want to build in proven techniques that can generate results 50% better than other companies. By implementing lead nurture, we are confident that we can generate X amount more revenue than our competitors.

But why is lead nurture so important? Well, let’s take a look at the unique problem of solar companies with door-to-door sales teams. These salespeople have every opportunity to take notes and create leads, but often they don’t. Many of them eventually leave to start their own business, taking their skills with them. So, what can we do to capture these missed opportunities?

One important thing is to have a website that is optimized for lead capture. This means having a clear call to action and web chat widgets that allow for asynchronous communication. We should also have a missed call, text back in place to capture missed opportunities. By providing these services, we are able to give solar companies the tools they need to generate more leads and ultimately more revenue.

One important tactic to consider is exit intent. By having a pop-up on the website when users try to leave, we can capture leads and generate more revenue. Additionally, database reactivation should be part of our strategy to ensure that no potential lead is left behind.

In conclusion, if you want to increase your sales revenue, it’s essential to follow up with past contacts made by your sales team. By nurturing those leads and providing the right tools, you can generate more revenue than your competitors. Remember to focus on retention, optimize your website for lead capture, and implement proven techniques for lead nurture. By doing so, you can increase your revenue and blow the competition out of the water.