If you’re looking to generate leads for your business, one of the best ways to do so is by demonstrating your results. As the old saying goes, demonstration is the greatest form of proof. So, if you want to show potential customers that you can help them achieve their goals, the best way to do so is by showing them the results you’ve achieved for other clients.
But how do you go about doing this? One approach is to offer some free work to a few people in your target audience. This will give you a chance to demonstrate your skills and show what you can do. For example, if you’re in the home services industry, you might offer to automate your clients’ Google reviews for them. This is something that many business owners struggle with, so if you can show them how to do it, they’ll be eager to work with you.
Once you’ve helped a few clients for free, you can start to showcase your results. Rather than relying on testimonials, which can seem contrived, show screenshots of the results you’ve achieved. For example, if you helped an asphalt company generate 20 leads in their first week, show a screenshot of those leads. This will grab people’s attention and demonstrate that you can deliver real results.
When you’re posting about your results, make sure to use the B+C=I formula. This stands for benefit plus curiosity equals interest. In other words, show people the benefit of what you’re offering (e.g. more leads for their business) without giving away the specifics of how you achieved it. This will create curiosity and make people more likely to reach out to you.
Finally, don’t be afraid to reach out to potential clients one-on-one. If you’ve got some good results to showcase, you’ll find that your sales are much easier to make. And if you can deliver results for a few clients for free, you’ll never have to do it again.
So, there you have it. If you want to generate leads for your business, the key is to demonstrate your results. By offering some free work, showcasing your successes, and using the B+C=I formula, you’ll be well on your way to attracting more customers and growing your business.