Social media marketing agencies (SMMA) have the potential to scale and grow their business by focusing on methods that allow them to reduce costs and offer more affordable services to clients. This can be achieved through stacking, where the goal is to accumulate a steady base of cash flow from a large number of clients, as opposed to relying on a few high-ticket clients. The benefits of stacking are twofold: optionality and efficiencies at scale.
Optionality refers to the control that businesses have when they have a large base of predictable and steady cash flow. This allows SMMA agencies to offer more customized services to clients, such as higher ticket offers, without worrying about losing business. In contrast, the traditional approach of relying on high-ticket clients leaves little room for optionality and leaves businesses vulnerable to client churn.
Efficiencies at scale is another benefit of stacking. As SMMA agencies grow, they are able to increase their customer support, marketing efforts, and asset creation to better serve their clients. These efficiencies allow for greater profitability as the business grows, as assets and marketing efforts can be cross-utilized across all clients.
In conclusion, stacking is a proven method for SMMA agencies to scale their business and increase profitability. By focusing on methods that reduce costs and offer more affordable services, SMMA agencies can build a steady base of cash flow from a large number of clients, while also enjoying the benefits of optionality and efficiencies at scale.