In today’s digital age, sales have become a crucial aspect of any business. However, with the rise of technology, sales have also become more complicated and harder to navigate. Many businesses fall into the trap of over complicating sales, making it a difficult process. In this blog post, we will explore the importance of keeping sales simple and how it can help you close more deals.
One of the key factors that contribute to over-complicating sales is the need to talk about the product in great detail. Many businesses focus on the features of their product, trying to convince their prospects that it is better than anything they have ever seen. However, as Alex Ramsi has said, “if you want to be really good at sales, obsess over your prospect, not your product.” This means that instead of talking about the product, the focus should be on the prospect and what they are looking for.
One of the best ways to keep sales simple is by understanding your prospect’s needs. This means that instead of pushing your product, you should ask them about their pain points and what they are looking for in a product. This information will help you tailor your pitch to their specific needs and make it more appealing to them.
Another factor that contributes to over-complicating sales is the fear of running Facebook and Instagram ads. Many businesses believe that running these ads is too difficult and requires the help of an agency. However, this is not always the case. As our guest speaker mentions, he taught his 10-year-old daughter how to run these ads in less than 30 seconds. By showing a short demo, he was able to allay the fears of his prospects and prove that running these ads is not as difficult as they may have thought.
In conclusion, keeping sales simple is crucial in closing more deals. By focusing on the prospect and their needs, tailoring your pitch to their specific requirements, and addressing any fears they may have about your product, you will be able to close more deals and grow your business. The key is to remember that sales are not rocket science and that by focusing on the needs of your prospects, you can simplify the process and make it more effective.