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Unlocking the Power of Client Acquisition: A Strategic Approach for Starting Your Agency

By June 27th, 2023No Comments


Starting an agency can be an exciting yet challenging endeavor. As you embark on this journey, one crucial aspect you need to address is acquiring your first clients. In this article, we will explore a strategic approach to minimize friction and maximize success in your initial sales efforts. We will delve into three key elements: identifying a niche, leveraging free trials, and the potential of a video sales letter (VSL). By understanding and implementing these strategies, you can lay a solid foundation for your agency’s growth.

1. Identify Your Sub-Niche

Before diving into client acquisition, it’s essential to identify your sub-niche within the broader category you serve. For instance, let’s consider the example of car brokers. While car brokers serve as a starting point, it’s crucial to narrow down and target a specific segment within the car brokering industry. Perhaps you could focus on small-scale brokers aiming to compete with established wholesalers.

By identifying this unique group of individuals, you can tailor your approach and craft an irresistible offer. Research their pain points, challenges, and the specific outcomes they desire. Understanding your audience deeply will allow you to build confidence in your approach and offer.

2. The Power of Free Trials

To initiate successful conversations with potential clients, offering a free trial can be an effective strategy. However, it’s important to view the free trial not just as a transactional process but as an opportunity to establish rapport and trust.

Approach your prospects individually, engaging in one-on-one conversations to understand their needs and align them with your offerings. By establishing a genuine connection, you can identify if there’s a match between the problems they face and the solutions you provide. Emphasize the value of the trial period and its potential to address their pain points directly. For instance, offering a 14-day free trial can provide an excellent entry point, allowing clients to experience your services firsthand.

3. Unleashing the Potential of a Video Sales Letter (VSL)

While a VSL can be a powerful tool for client acquisition, it requires a deep understanding of your target audience. Crafting a VSL that resonates with a specific group of individuals is crucial. Think of it as a “dog whistle” approach where only those who genuinely relate to the message will be drawn in.

To create an impactful VSL, you must intimately know the problems, needs, and desires of your target audience. If you come from a background in car wholesaling, for example, you possess invaluable insights into the pains, frustrations, and perceived limitations that car brokers face. Utilize this knowledge to your advantage, tailoring your VSL to address their specific concerns and offering a clear path to success.


As you embark on the journey of launching your agency and acquiring your initial clients, it’s essential to approach the process strategically. By honing in on a sub-niche, leveraging free trials, and harnessing the power of a well-crafted VSL, you can minimize friction and maximize your chances of success.

Remember, clarity is key when it comes to identifying your target audience and understanding their unique challenges. Establishing a genuine connection with potential clients through personalized conversations and offering a free trial can lay the foundation for fruitful long-term relationships. And when the time is right, unleashing a powerful VSL tailored to resonate with your specific audience can propel your agency forward.

Stay focused, continuously refine your approach, and remain open to learning and adapting along the way. With these strategies in your arsenal, you’re well on your way to unlocking the power of client acquisition for your agency.