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Know your metrics!

There’s a lot of data points floating around online, and it’s hard to know which matter most. This video will help simplify and trouble-shoot your ad performance so you can deliver the best results for your clients possible.


  • How many problems should you try to fix when a campaign is not performing properly?
  • What is the process a prospect goes through when they see an Ad?
  • What does CTR (all) tell you about your Ad?
  • What does CTR (link) tell you about your Ad?
  • What does CR (conversion) tell you about your lead form or landing page?
  • What is a CPM?
  • What can we do to improve our CPM cost?

To help you troubleshoot ad performance, we have a google doc here for you to reference. This document allows for comments and will be updated based on user feedback.

Here are a list of Agency resources you may want to explore outside of this program:

Go HighLevel : All-in-one CRM for Agencies.

Get signed up for a free HighLevel account.
Upgrade your HighLevel to SaaS.
Customize your HighLevel with Marketer’s Toolkit.

UpHex: White Label Click-n-Go Facebook Ads

Get signed up free here.
UpHex Agency Community.
Check out our weekly masterclasses here.
Get our the lates Agency Tutorials here.

Go HighLevel & UpHex Support:

Extendly Support & Snapshots
HL Pro Tools Support & Snapshots

Agency Support:

Client Support Pros
High touch)
(Chat Only)
Level9 Virtual

Provide course feedback here.

Back to: Lead Gen U > Agency Fundamentals